Rudy Rudolf H. Butar Butar: The Most Innovative Meruorah`s General Manager Behind the Transformation of 'Meruorah Moments'

Behind the success of Meruorah Komodo Labuan Bajo this year is a visionary leader who continues to innovate. Rudy Rudolf H. Butar Butar, the Jakarta-born General Manager, has successfully ushered in a fresh wind of change through a series of innovations in the hotel’s service and guest experience, as well as a solid and dynamic work culture transformation.

Under his leadership since July 2025, Meruorah has recorded impressive achievements, winning several awards for customer satisfaction, cultural wisdom, and significantly increasing hotel occupancy rates, enabling it to compete with competitors in West Manggarai. These achievements are a direct result of a leadership strategy focused on personalized and memorable guest experiences, implemented through a pattern of continuous improvement.

Launching the “Meruorah Moments” Campaign 2025 marks the year of innovation in guest service with the launch of the “Meruorah Moment” campaign. Mr. Rudy redesigned the standards of service excellence, addressing every point of guest interaction, from arrival at the airport, throughout their stay or overnight stay at the hotel, and departure back to the airport:

Pickup: Excellent service begins with a warm welcome at Komodo Airport.

Warm Welcome: In the lobby, guests are greeted with the warmth of Flores and presented with a “Tiba Meka” souvenir. For special guests (VIPs, birthdays, honeymooners, etc.), a personalized welcome is provided through the Welcome LED in the lobby and a personal check-in system with our Guest Relations team.

In-Room Surprise: The hotel team prepares custom room decorations tailored to guest preferences based on the type of guest staying, from romantic settings for honeymoons and birthday celebrations to VIP welcomes.

Special Turndown Service: The evening turndown service now includes special cookies made by the chef, tailored to guest preferences.

Quality Breakfast: Guests’ mornings are enhanced with a comprehensive and delicious breakfast, prepared by an experienced chef.

Personalized Delivery: The hotel staff will remind guests of their departure times and arrange transportation to the airport, either individually or together with other guests.

All these five-star amenities are designed to create lasting impressions and unforgettable moments for every guest.

Creating and Instilling the Three Pillars of Work Culture: Integrity, Collaboration, and Innovation. In addition to focusing on external factors, Mr. Rudy also builds internal strength by promoting the three main pillars of Meruorah, which every employee must possess. He translates these values ​​into easy-to-understand and daily practices:

Integrity: Working honestly and sincerely, doing the right thing even when no one is watching, and upholding the trust placed in both guests and the company.

Collaboration: There is no “Superman,” there is a “Superteam.” Supporting each other across departments, putting aside sectoral egos, and working shoulder to shoulder for one goal: excellent guest service.

Innovation: Never settle for the same old ways. Always looking for new, better, faster, and more creative ways to solve problems and serve guests.

Successfully Leading the Komodo Waterfront Festival 2025 His expertise in leading large-scale events was also demonstrated by the success of the Komodo Waterfront Festival held in November 2025. Under his direction, the festival presented a variety of captivating arts and cultural attractions, attracting over 10,000 festivalgoers. This success not only elevated the hotel’s image but also promoted Labuan Bajo tourism on the international and national levels.

“The key to hospitality is the heart. Through ‘Meruorah Moments’ and strengthening the three pillars of our work culture, we want to ensure that Meruorah is not just a place to stay, but a home where every guest feels comfortable and wholeheartedly served, and every employee feels proud to work. This year’s increase in occupancy is a testament to the sincerity of our service,” said Rudy Rudolf H. Butar Butar, General Manager of Meruorah.

With a strong vision and meticulous execution, Rudy Rudolf H. Butar Butar remains committed to making Meruorah Komodo Labuan Bajo an icon of hospitality and the best experience at the gateway to Flores Island and Labuan Bajo in particular.

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